Privacy Policy

Who we are

Our website address is:

What personal data we collect and why we collect it

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


We collect contact information (name and email address) that you enter when subscribing to our newsletter by sign up form, or when crossing the checkbox for emails when placing an order at, in order to send emails through Mailchimp.

We may provide your personal information to partners to administer and send emails. In addition to that, your information will not be disclosed without your approval. This with the exception of complying with applicable law, legal process or mandatory request from authority. Mailchimp (The Rocket Science Group LLC) is used to manage, create and send news emails. See Mailchimps Privacy Policy for their handling of contact information.

You can always unsubscribe from our newsletters. However, unsubscribe does not automatically lead to the deletion of your personal data. RUNNING IS DEAD retains customer information for the period of time deemed necessary to fulfill the purpose for which the data was collected, to be able to fulfill other obligations between you and RUNNING IS DEAD or where law requires the saving of your personal data.

Google Analytics

We use Google Analytics together to analyze how users find and use our site. This is done to improve your experience by, for example, make continuous improvements to the phone view or the shopping experience.


If you have an account and you log in to this site, our visits the login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Out partner that handles our warehouse and logistics will get your data given to us when placing an order or upon registration in order to fullfill the ordering process.

We may provide your information to selected third party providers.

If you subscribe to our newsletter, we share your contact information with Mailchimp in order to be able to use their services to send emails to you.

We do not sell your information to unrelated third parties, but may, with your consent, share your information with third parties for marketing purposes.

We strive to maintain appropriate technical and organizational security measures to protect your personal data, why we choose our partners with accuracy.

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We save data as required by law. We retain customer information for as long as we deem necessary to meet the purpose for which the data was collected. When it is no longer deemed necessary, these data are deleted, provided that we do not need them to provide our services to you.

Information from contact form is usually kept for six (6) months, analytical records in one (1) year and customer purchase data for eight (8) years.

What rights you have over your data

If you have an account on this site, you can request an export file containing the personal information we have about you, including any information you have provided. You may also request that we remove any personal information we have about you. This does not include any information we have to save for administrative, legal or security purposes.

Under special circumstances, you may request correction or deletion of your personal data, a limitation on our treatment or objection to certain treatment. We will do our best to meet your request, but we reserve the right to impose certain restrictions and requirements.

In cases where we use consent as a basis for treatment, you can always revoke the consent.

We may change this policy at any time, but changes will not apply retroactively.

For questions, please contact us at info [at]

Where your data is sent

Visitor data, e.g. comments, may be checked through an automated spam detection service.

Additional information

How we protect your data

To increase your security, regular backup of data occurs on encrypted servers, logins require the user to answer a mathematical number or manual checkbox in a box, which counteracts the risk of attacks by robots. We keep our coworkers updated about how we work with data security.

Data Used: In order to check login activity and potentially block fraudulent attempts, the following information is used: attempting user’s IP address, attempting user’s email address/username (i.e. according to the value they were attempting to use during the login process), and all IP-related HTTP headers attached to the attempting user.

We track failed login attempts (these include IP address and user agent). We also set a cookie (jpp_math_pass) for 1 day to remember if/when a user has successfully completed a math captcha to prove that they’re a real human. Learn more about this cookie.

Failed login attempts, which contain the user’s IP address, attempted username or email address, and user agent information are being synced.

What data breach procedures we have in place

For a possible data deck, we work closely with our IT manager, our webmaster and our web hosting company.

Activity Log

This feature only records activities of registered users, and the retention duration of activity data will depend on the activity type.

Data Used: To deliver this functionality and record activities around site management, the following information is captured: user email address, user role, user login, user display name, and local user IDs, the activity to be recorded, the site ID of the site on which the activity takes place, the site’s Jetpack version, and the timestamp of the activity. Some activities may also include the actor’s IP address (login attempts, for example) and user agent.

Login attempts/actions, post and page update and publish actions, comment/pingback submission and management actions, plugin and theme management actions, widget updates, user management actions, and the modification of other various site settings and options are tracked. Retention duration of activity data depends on the site’s plan and activity type. See the complete list of currently-recorded activities (along with retention information).

Successful and failed login attempts, which will include the actor’s IP address and user agent is being synced.


You’re welcome to send us an email via the contact form at our Contact page.

The page was updated 2024-03-16.